For the most part, citrus fruits fall into a few different categories based on how they’re used. Some varieties are grown mainly for juicing, like Valencia oranges. Others do their best in composed dishes or cocktails – think Finger limes and T’Orange citron. Some are for cooking, like Marmalade orange and Makrut limes. The vast majority, though, have been developed for day-to-day snacking. Not matter how eaters plan to use them, one thing is true: citrus is healthy, refreshing, versatile and in most cases, affordable.
Each of these types of citrus needs a different approach depending on how much they can boost sales and get shoppers excited. Tart essentials like lemons and limes tend to be consistent movers, but sales typically don’t increase much with lower pricing, offering a chance to set a price and make up margin. Fresh eaters like oranges and mandarins will drive tonnage and dollars with the right merchandising plan and selection. Keep it interesting by switching up what is in the spotlight: try featuring a large display of Heirloom Navel oranges one week and Cara Cara another. Mandarins should be on sale at least half the time while they are in season. Choose which varieties to promote based on what is peaking, while keeping in mind that shoppers love fruit that is seedless and easy to peel. A huge percentage of this fruit is going to be eaten in cars or packed into lunch boxes, and the varieties that are easiest to eat are proven winners.
While not all types of citrus are big sales drivers, they still contribute to sales and have the added benefit of delighting shoppers. Even though grapefruit’s popularity has plummeted over the last few decades, and it’s now more of a curiosity than a breakfast staple, you can use this to your advantage by showing off unique varieties like Oroblanco or Melogold. Varieties like Buddha’s Hand or Calamondin can get conversations started between staff and customers, making room for more connections in the future. If you’re looking to boost sales, use signage like recipe cards or OGC’s Point of Purchase (or POP) to tell shoppers how to use Meyer lemons, Makrut limes and more. All the different sizes, shapes and colors of citrus in a dynamic display can generate lots of enthusiasm, but when you’re wondering what to put on promotion, choose the varieties that are really going to sell.