04
Look for Certifications with Meaning
With so many buzzwords around “clean beauty” and “natural,” it’s easy to feel overwhelmed.
Certifications can help cut through the noise.
When you see a USDA Organic certification, for instance, you know the product meets strict standards:
no synthetic pesticides, no harmful chemicals, and ingredients that are better for the soil, the water, and
ultimately, your skin. These kinds of choices ripple outward, protecting your health and reducing harm to
the planet along the way.
As someone who spends my days thinking about sustainability, I can tell you that these small, verified
changes matter more than big promises. So, when you can, let trusted certifications and purposeful
ingredients guide your choices
05
Refill with Intention
Sustainability doesn’t mean starting over or throwing everything away. Instead, it involves using what you
have and making better choices when it’s time to restock. If you’ve got half-empty bottles lying around,
finish them before swapping for something new, or use what’s left to create homemade DIY beauty
recipes. The most sustainable products are often the ones you already own.
When you do shop, think long-term. Look for multipurpose products like a single oil that hydrates the
skin, hair, and nails or a butter that can be used for the lips, hands, and body. Often, one product offers
many uses.
06
Think About Why a Sustainable Beauty Routine Matters
The beauty industry is evolving, and we’re part of that shift. From packaging waste to the ingredients we
use, every choice we make impacts the world around us. A sustainable beauty routine allows you to care
for your skin and hair, while caring for the planet at the same time.
It’s about embracing what works: time-tested ingredients, thoughtful packaging, and a little mindfulness
about what we consume and how we dispose of it. When we choose simpler, cleaner beauty, we’re
choosing a future with less waste and healthier ecosystems, along with more balance. And what could be
more impactful for future generations?